Don't imitate
Most of what we read or hear about in business is advice, often recycled and repeated. But here's the thing—they aren’t your rules. Absorb the lessons, but you don’t have to play by them. When I first started leading growth marketing, I knew one thing for sure: cookie-cutter approaches don’t work.
If you want to lead transformation, you have to think like an engineer, like a storyteller, and sometimes, like a rebel.