A simple experiment with chimps and children offers profound insights into our cognitive processes. The research presents both chimps and children with a box — initially opaque, then transparent —…

Let's get this straight: the marketing world is bizarre, and not just run-of-the-mill strange, but profoundly peculiar. It's like a never-ending carousel that spins faster with every lap, thanks to…

In the world of marketing, there's an art to discernment.  From the original ‘town criers’ influencers to glossy print ads, and now to the digital everything of today, marketing has…

Marketing isn't about chasing every new trend. It's about understanding the fundamentals - your core, your audience, and how best to connect the two. Ground your strategies in these unchanging…

In 2016, the world paused as AlphaGo, an AI, out-thought Lee Sedol, a grandmaster of the ancient board game Go. It was a surreal moment, akin to witnessing a seismic…

In the ever-evolving world of marketing, embracing a scientific approach infused with mindfulness can revolutionize your strategies. By adopting first principles thinking, scientific reasoning, and minimalism, you can elevate your…

Over the past five years, I've immersed myself in meditation, a practice deeply rooted in the present, revealing profound insights into our existence. Here are the distilled lessons from my…

Dr. John Gall, a pediatrician with a knack for systems, came up with this gem: “A complex system that works is always found to have evolved from a simple system…

No one person can do it all, which is why it's so important to have a strong team in place to support your efforts. But even the best team can't…

Understanding how the world came to be, from the seemingly frivolous things, to broader values and systems that we take for granted is insightful, and can be fun (if that's…