Marketing Models

Models help you save time and money. 

Models can help marketers communicate ideas, understand processes, and make predictions. 

By predicting the outcomes of your actions, you can concentrate on building the things that drive the outcomes based on your specific circumstances. 

There are numerous models in the marketing world, and models evolve.

Here are three that can help you navigate this ever changing world.

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And here are other Marketing Models that when used appropriately can be useful ↴

Ansoff Matrix Analysis: Existing Markets vs. New Markets & Existing Products vs. New Products
BANT Framework: Budget, Authority, Need, & Timing
Brand Positioning (Perceptual) Mapping: High Quality vs. Low Quality & High Price vs. Low Price
Growth-Share Matrix: Stars, Cash Cows, Dogs, Question Marks
Hook Model: Trigger, Action, Variable Reward, & Investment
Innovation Adoption Lifecycle: Innovators, Early Adopters, Early Majority, Late Majority, & Laggards
Marketing Funnel Modeling: TOFU, MOFU, BOFU
McKinsey 7S Framework: Structure, Strategy, Skills, Staff, Style, Systems, & Shared Values
PESTLE Analysis: Political, Economic, Socio-Cultural, Technological, Legal, & Environmental Factors
Porter’s 5 Forces Framework: Entrant Threats, Substitute Threats, Buyer Power, Supplier Power, & Competitive Rivalry
PR Smith’s SOSTAC® Planning System: Situation Analysis, Objectives, Strategy, Tactics, Actions, & Control
Product Lifecycle Theory: Introduction, Growth, Maturity, Decline, & Extension
RACE Model: Reach, Act, Convert, & Engage
STP Framework: Segmentation, Targeting, & Positioning
SWOT Analysis: Strengths, Weaknesses, Opportunities, & Threats
USP: Unique Selling Proposition