N66°


The Monkey Mind Let’s get this straight: the marketing world is bizarre, and not just run-of-the-mill strange, but profoundly peculiar. It’s like a never-ending carousel that spins faster with every lap, thanks to the digital age’s relentless push. And riding upfront on this chaotic ride is our very own Monkey Mind […]

Gall’s Law & The Power of Simplicity A complex system that works is always found to have evolved from a simple system that worked. The key takeaway? If you try to design a complex system from scratch, expect a train wreck […]

Mindful Musings Lessons From Stillness. Over the past five years, I’ve immersed myself in meditation, a practice deeply rooted in the present, revealing profound insights into our existence. Here are the distilled lessons from my journey […]

AI’s Evolution; Are We the Fungi of the New World? In 2016, the world paused as AlphaGo, an AI, out-thought Lee Sedol, a grandmaster of the ancient board game Go. It was a surreal moment, akin to witnessing a seismic shift in the very foundation of human prowess. But was it merely a surprise, or a harbinger of a metamorphosis of intelligence? […]

The New Game of B2B Marketing: 5 Essential Shifts The comforting routines of yesteryears are making way for fresh, dynamic strategies. It’s not about discarding the old but about embracing the new with mindfulness and agility. Here’s a look at the gentle contrast between what was and what’s unfolding […]

Step away from the busy-ness of Marketing In the ever-evolving world of marketing, embracing a scientific approach infused with mindfulness can revolutionize your strategies. By adopting first principles thinking, scientific reasoning, and minimalism, you can elevate your marketing efforts to new heights […]

Marketing is a team sport No one person can do it all, which is why it’s so important to have a strong team in place to support your efforts. But even the best team can’t perform at its peak if it’s not properly led, developed and motivated. So how can you ensure that your team is firing on all cylinders? […]

Start by asking why: lawns Understanding how the world came to be, from the seemingly frivolous things, to broader values and systems that we take for granted is insightful, and can be fun (if that’s the sort of thing you’re into). Imagining alternatives that could have developed instead of the reality we know today, could be a great exercise for the mind, and also makes for fun convos […]


From the serene Arctic stretches to the chaotic marketing mazes, lessons abound. Some profound, others… mostly harmless. Dive into the curious confluences at N66°: Slightly Skewed Tales from the Dot.