Writing — Kameel Baksh

Field Notes

The thinking behind the work.

ArchivePage 1 of 10
02

Missing, Not Absent

Something is missing in financial services marketing. Not absent. Missing. Let's start with retail. Patagonia. I know; a jacket company…

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03

Canada & Claude

Anthropic published a look at how Canada uses Claude this week, and the finding underneath it is interesting. Adoption of…

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04

The customer did not choose you. That is a customer the system delivered to you.

This piece sits at the intersection of household economics and institutional marketing strategy. It is written for product and sales…

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05

Is this real?

Is This Real? AI just turned up the volume on a question we were already asking. We have always been…

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06

The same offer, different decade

I opened three banking apps this week, back to back, mostly out of habit. Wealthsimple, TD, Scotiabank. Each one had…

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07

What's useful, keeps moving

Scotia Insights has been running for ten years now. I keep turning that number over, because almost nothing else I…

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08

Which number did you mean?

Sun Life reported two profit figures for the same three months: $1,050 million and $465 million. Both are correct. They…

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09

The room always goes quiet when you say stop

THE ROOM GOES QUIET WHEN YOU SAY STOP I have recommended cutting direct-to-consumer performance spend in financial services twice In…

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10

Nobody actually wants to think about payments.

In 2014, a two-person team at Tencent built a side feature with a six-week deadline. Digital red envelopes — hongbao…

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